Engineered for efficiency, built for simplicity, and designed for movement. Providing protection without distraction, PWDR acts as a minimal layer between you and your performance.
Strong silhouettes and sharp colors combine seamlessly, maintaining visual logic across a collection made to combine and customize. Efficiency guides every decision, creating a clarity in form, and a build made to endure demanding conditions season after season.
We maximize impact through focused design
Efficiency means thoughtful resource management and utilising materials and construction methods that deliver maximum performance while minimizing waste. We use fully recycled polyester treated with PFAS-free DWR provides waterproofing, breathability, and durability, reducing environmental impact while maintaining high-performance and long-enduring standards.
Visual logic
Our name and visual language reflect the same principle: reduced, reused, and purposeful, balancing technical rigor with playful intent. A visual logic guides our collection, making it simple to build expressive kits that work naturally together while allowing freedom to mix tones or create monochrome setups. We work with a modular palette that ensures every piece integrates seamlessly. Fits, layers, and colors align across the collection.
Industry veterans
PWDR was founded in Oslo in 2023 by a small team of industry veterans with experience in technical skiwear design and sustainable production. From the outset, our goal was to bring these interests together and collection that is resource efficient, durable, and visually adaptable to the user’s style. After two years of development, the inaugural collection leverages the latest innovations in materials and production techniques.
